Smartphone Lab Report Example | Topics and Well Written Essays - 5000 words

Smartphone - Lab Report Exampleone owners (or potential owners) are aimed at tracing the ceaselessly varying preferences of the audience, and make corresponding changes in the construction, electronic stuffing, as well as applications. While leaders of the smartphone market set the tendency, the others have to trim the sales to the wind nevertheless, everyone has to study the needs and preferences of the potential customers. market Details. Problem Definition In accordance with the research by Bojei and Hoo (2012), the smartphone audience has increased essentially for the youthful several years. The 2012 surveys show that almost half of the mobile consumers in the USA, Western Europe, and Australia own smartphones, and this amount is expect to reach 70% level in 2014. From the viewpoint of the profit share, the smartphone share is essentially more profitable. Therefore, orchard apple tree Inc. holds up to 52% of the smartphone section operating income. Samsung is featured with 2 9%. The key questions that the research is foc apply on are as follows 1. What are the smartphone segment leaders 2. What are the key factors of the gadget popularity 3. What parameters are used for evaluating gadgets The key problem of the research is mainly based on defining the image of the audience. Since the growth of the smartphone segment is quite exceptional, it should be stated that the overall marketing study should not touch upon the communication aspect. This preserve be explained by the fact that smartphones are also used for shopping, leisure, navigation, sport activities, etc. For at to the lowest degree 20% of smartphone users, this gadget has locomote the primary way of internet access. In fact, the mobile phone segment study is not a novelty in marketing, since the surveys are arranged from the moment smartphones have become a mass... It is stated that the global phone market growth has decreased over the last both years. This is explained by the fact that the markets are highly penetrated, and the growth for the account of new customers can not remunerate the growth decrease. Nevertheless, the smartphone segment of mobile gadgets tends to grow, and the aim of the current research is to evaluate and crumble the customers demands and needs in smartphones. Therefore, the current research is focused on the matters of studying the smartphone segment, and the key research effort is associated with studying the preferences of the audience. The selective teaching collection process involved filling out the questionnaire only, while information depth psychology required exploitation additional sources for the proper interpretation of the primary selective information analysis. Proper analysis required marketing, economic, and industry data as a basis of the questionnaire analysis. Hence, the research was based on the actual researches, theories and patterns, and the outcomes of the qualitative research analysis will not be randomized as in c ase of pure studies.Considering the necessity to analyze the mass of statistical data, the research involved quantitative approaches as well. These are based on the SSPS data analysis, however, the number of respondents is not sufficient for proper statistic evaluation.This paper approves that the individuality of the customers is not considered in the research, however, some information was collected through personal communication.